Zendesk Begins Strategic Collaboration with AWS to Improve CX

Zendesk Inc., announced a five-year strategic collaboration agreement with Amazon Web Services (AWS) to help businesses deliver personalized customer experiences (CX) at scale, with technology that grows with them.

The strategic collaboration is designed to help businesses provide faster, tailored conversational experiences to customers across all channels while improving the efficiency of support operations through the use of AI-powered tools, bots and analytics on an open and flexible service.

Ultimately, by making CX more seamless for customers and agents, Zendesk and AWS can help businesses stay competitive, retain customer loyalty and adapt to changing market conditions.

“Zendesk has been both a member of the AWS Partner Network and a customer for many years, leveraging our cloud services to create innovative customer and employee experience solutions for customers,” said Ruba Borno, vice president of Worldwide Channels and Alliances at AWS. “This strategic collaboration agreement with Zendesk allows companies to personalize experiences using data, taking customer experiences to the next level and helping businesses automate and scale their customer service operations on the cloud.”

The strategic collaboration agreement extends Zendesk Suite’s latest innovations in customer service to AWS and AWS Marketplace with the ability to:

  • Build enterprise-grade, secure customer service programs and chatbots on reliable cloud architecture that scales with the business
  • Create conversational experiences across potential customer channels and devices
  • Provide multi-channel support in Zendesk Sunshine Conversations, Amazon Connect, and AWS Contact Center Intelligence
  • Personalize interactions and solve problems quickly with embedded chatbots
  • Boost customer retention by using AI to analyze customer emotion and take the best action
  • Drive agent productivity with AI-based tools that help agents respond and resolve issues faster by providing self-service options, time-saving routing and AI-powered workflows

“Zendesk research found that 61 percent of customers are excited by the prospect of immersive experiences, and 80 percent of businesses plan to increase their CX budgets in 2023,” said Pascal Pettinicchio, vice president, Alliances & Corporate Development, Zendesk. “By taking advantage of easy-to-use software powered by Zendesk AI and AWS, CX teams can free up time and resources to focus on what they do best — creating powerful customer interactions. Zendesk’s platform delivers high-level performance to provide enhanced customer experiences — we knew that, by collaborating with AWS, we could meet customers’ demands.”

To find out more about Zendesk and AWS visit https://www.zendesk.com/aws/.