Sprinklr AI+ Supercharges CX Data

Sprinklr, a unified customer experience management (Unified-CXM) platform, launches today Sprinklr AI+, an AI-everywhere offering that unifies proprietary AI from Sprinklr with OpenAI’s generative AI.

Sprinklr AI+ brings generative AI to the customer experience (CX) with a commitment to enterprise-level governance, security and data privacy.

Sprinklr AI+ allows enterprises to combine unstructured, CX data from more than 30 digital channels – including social platforms, messaging platforms, and millions of publicly available news, blog and review sites – with generative AI to create content, improve feedback and assistance, and more quickly identify insights and subsequent actions.

Sprinklr AI+ incorporates generative AI powered by an integration with the OpenAI enterprise API. The arrangement includes robust security and privacy terms and demonstrates Sprinklr’s commitment to safeguarding our customer’s data.

“We have seen massive demand for generative AI capabilities to improve customer service and employee efficiency. Sprinklr AI+ brings this transformational technology to customer experience at the enterprise level and has the potential to revolutionize the front office for our global customers,” said Sprinklr Chief Technology Officer Pavitar Singh.”For us, this is the next evolution of our AI journey to help our customers work better, faster and more cost-effectively, while preserving the level of governance, compliance, and data privacy that the most iconic brands in the world require.”

Sprinklr is built from the ground up to unify and centralize CX data on one platform. The flexible and modular architecture allows Sprinklr to integrate with the latest technology.

Sprinklr AI+ is the next evolution of Sprinklr’s AI that leverages more than 1,250 industry-specific AI models, spanning more than 100 languages and 150 countries, to process petabytes of unstructured text, audio, video, images, metrics, and time series data. It also enables customers to extract structured insights.

With generative AI capabilities powered by an enterprise API integration with OpenAI, Sprinklr customers can tap into features across all four Sprinklr product suites:

  • Sprinklr ServiceSprinklr Service is a unified omnichannel CCaaS offering. With Sprinklr AI+, Sprinklr’s customers can supercharge agent productivity with generative AI features like “summarization” and “call notes automation.” This allows Sprinklr customer agents to focus on their customers, eliminating the need to take notes during the conversation. It also provides other Sprinklr customer agents or supervisors with a quick overview of conversations without reading entire transcripts.
  • Sprinklr InsightsSprinklr’s AI-powered research platform increases the speed from data, to insight, to action with generative AI. “Topic and keyword creation” with support from generative AI helps customers find the right information more quickly. “Article paraphraser” and “message summary” capabilities provide at-a-glance overviews of detailed articles and content for quick review and action from Sprinklr customers’ marketing and communications teams.
  • Sprinklr MarketingSprinklr Marketing is a unified omnichannel platform for the end-to-end marketing lifecycle. Sprinklr AI+ delivers generative AI-powered suggestions to help customers build marketing campaigns – including the ability to create tone, voice and visual style guidelines. Sprinklr customers can tap generative AI within the platform to assist in brainstorming ideas, personas, CTAs, and USPs. For paid social media campaigns, generative AI helps our customers create and refine social content.
  • Sprinklr SocialSprinklr Social with Sprinklr AI+ includes publishing, engagement, and reporting tools integrated with OpenAI’s generative AI models to help enterprise social media teams create better content, more quickly, with fewer resources.

Sprinklr AI+ gives brands a unified generative AI capability for social media management, customer service and marketing that is built with enterprise-level governance, security and data privacy in the design.

Sprinklr AI+ is in a limited availability beta. Contact your account representative to be added to the program or to be shortlisted for the general launch coming soon.

For more information, go to Sprinklr.