In this age of video bars and webcams, more organizations are adding another dimension to their remote meetings, by taking a multi-camera approach. At least the experience of hardware manufacturer, Boom Collaboration, which has seen growth in ‘live events’ and more intuitive conference calls rise by more than a third so far this year.
The Texas-based company is witnessing an increased demand for multi-camera remote conferencing, which transforms standard meetings into more engaging customer experiences.
Founders Fredrik Hörnkvist and Holli Hulett believe new technology is helping to blur the lines between traditional video calls and once-complex AV production broadcasting.
Houses of worship, courtrooms and healthcare training are among the popular sectors as deployments diversify. Industry trade shows are attracting remote visitors whereas panel debates and live presentations benefit from a multi-angle approach.
Equally larger traditional conference rooms are adding additional cameras for a more intuitive life-like experience – according to the company, which has seen a 35 percent surge in multi-camera sales in 2023.
Hörnkvist said, “There are many things to consider when planning a remote gathering. The first is identifying a suitable location with good lighting and audio dynamics. Next is considering camera angles and decor plus how many actual cameras will be used. Technical knowledge is crucial too. Who is going to act as a producer and switch between cameras? How is content going to be shared? Do you need outside expertise? Also, how long will the event last is another factor. You don’t want people becoming bored and losing interest. Interaction is crucial.”
He added that advances in technology open the door to easier management of multi-dimensional meetings – creating more opportunities to enhance the overall customer experience.
To Hulett, the use of high-performance 4K PTZ cameras and expandable audio is essential; insisting ‘quality counts’.
She explained: “High-quality PoE cameras, expandable audio and easy-to-use camera controllers/mixing desks are some of the key ingredients for a successful remote experience. Don’t overlook the importance of audio compared to video. If people can’t be heard clearly, then the show is over.”
“We feel something like a 360-degree camera is actually counterintuitive to the way we communicate as it doesn’t promote natural eye contact and reading of body language cues,” Hulett said. “Also, because more people are using video calls now they are more aware of their physical appearance while on screen. This further enforces the need for high caliber cameras that make the most of a variety of meeting conditions.”
For additional information, visit https://boomcollaboration.com
