Kaseya Finds Automation, Cybersecurity, Integration Are MSPs’ Priorities

Kaseya, a global provider of unified IT management and security software for managed service providers (MSPs), small to mid-size businesses (SMBs) and mid-market enterprises (MMEs), released its 2023 MSP Benchmark Report, which surveyed more than 1,000 managed services providers from the Americas, Europe, Middle East, Africa and the APAC region. The report, which surveyed technicians and executives, provides insights into how MSPs streamline processes to provide cost-effective IT support and infrastructure management to SMBs.

The key findings centered around automation, cybersecurity and integration:

  • About 90 percent of respondents hailed automation as a crucial technology for their business because it improves efficiency, allows them to take on more clients and generates more revenue by automating common processes like endpoint management, monitoring, patching, ticket resolution and even cybersecurity.
  • More than half of the executive (64 percent) and technician (54 percent) respondents picked automation, including auto-remediation of tickets, as their top RMM feature.
  • In a year-over-year comparison, there is 15 percent jump in respondents who chose cybersecurity as the top IT challenge their clients expect to face this year.
  • About 65 percent of respondents said most, or all, of their clients have asked for cybersecurity advice.
  • 90 percent of respondents agree that integration between core applications is critical to their business. It helps them streamline their processes, reduce duplication of efforts and automate repetitive tasks.

“This report drives home the importance of automation and integration to make MSPs more productive, efficient and profitable,” said Mike Puglia, chief strategy officer and general manager of security products, Kaseya. “Cybersecurity will continue to be a pressing issue, and MSPs will need to be up-to-speed on their security offerings to keep pace with SMB demand.”

Poor integration remains a core problem.

Lack of integration among solutions hinders daily operations and productivity. In the survey, 39 percent of respondents reported the biggest obstacle to business growth is the inability of technicians to maximize software usage. About 63 percent of executives surveyed said integration enabled them to take on more clients and expand their business, with 54 percent saying fewer technicians were needed to manage the workload. Almost half, 49 percent of the executives, said integration helped them cut costs. Not surprisingly, about 60 percent of executives and technicians surveyed are dissatisfied or neutral when it comes to work-life balance. Managing everyday mundane tasks causes them to struggle with getting their workload under control and even end up experiencing acute burnout. This can be alleviated by automating some of those mundane tasks.

Cybersecurity drives growth.

The top five services that respondents intend to offer in 2023 fall under the cybersecurity umbrella, covering identity and access management, security awareness training and dark web monitoring. With cybercrime exploding, the percentage of respondents who back up their customers’ SaaS applications increased to 83 percent from 78 percent in 2022. About one-third, 32 percent of the respondents, evaluate their threat landscape monthly and 35 percent evaluate quarterly, while only 11 percent do so annually, and a mere 1 percent never do. Technician respondents said enhanced security services recorded the most growth in the last 12 months; executives reported it as second place.

MSPs anticipate these challenges.

The primary challenges MSPs anticipate are acquiring more customers as the MSP space intensifies (35 percent of executives) and dealing with advanced and sophisticated security threats (21 percent of technicians). Supply chain issues are leveling off – the percentage of respondents who said supply chain impact is significantly dropped from 35 percent to 28 percent in 2023.

Let’s talk about break-fix, co-managed IT and M&A.

More than half of the technician respondents, 51 percent, reported break-fix as their most time-consuming activity. However, it is only the third most lucrative revenue stream according to executive respondents (39 percent). Subscription-based managed services is the top revenue generator according to 68 percent of executive participants and the second most time-consuming activity according to 43 percent of technicians. When it comes to what drives the biggest gain of the break-fix model, executives cited hardware problems, while technicians said for them, its access control.

About a third, 34 percent, of the respondents, said they get between 1 and 25 percent of their revenue from co-managed IT services. Another 29 percent said they get between 26 and 50 percent of their revenue from it.

About 51 percent of the respondents are keen to participate in some form of M&A activity. Of this group, about 14 percent said it is their primary growth strategy. Last year, only 36 percent of the respondents were bullish on it.

To learn more, visit https://www.kaseya.com/.