Boom Time Beckons for Growing Conferencing Force

A new name looks to shake up the video conferencing market after making an impact – becoming a compelling alternative to more traditional rivals. Boom Collaboration was born in 2020 by founders Fredrik Hörnkvist and Holli Hulett, in a bid to disrupt the sector – creating high-performance, high-value advanced products.

The Austin, Texas-based business has developed a conferencing portfolio and operates in 20 countries with plans for expansion to 30 more. Many product innovations are in the pipeline too, along with the development of a Boom training academy.

“Through these interesting, challenging and evolving times, from lockdowns to hybrid working, conferencing has been at the fulcrum of dramatic changes in daily and working life; how people interact and communicate, almost from anywhere,” Hörnkvist said. “We might still be a relatively new kid on the block but we’ve already made big strides forward with much more to come. Over the last few years, we’ve been laying strong foundations for sustained growth so that Boom can really start to boom!”

Boom Collaboration helps to plug a knowledge gap in certain areas of the market, from audio and video technology to meeting etiquette.

“We work across all sectors of the industry from AV integrators to traditional telephony resellers and accredited partners such as Zoom and Barco. We’re completely agnostic though and sales continue to rise by around 45 percent year-on-year,” Hörnkvist said. “There’s definitely a knowledge gap due to the fast transition of people working from home and an explosion in software-based solutions such as Teams and Zoom. We aim to be the piece that’s missing in the sector.”

He added, “Our goal is to emphasize the vital role hardware plays to improve the meeting experience. We are a trusted advisor about the best endpoints to drive the end-user experience. It’s about matching the right equipment to the right rooms and helping organizations to transition at whatever stage of the journey they are on.

“Many resellers used to sell traditional telephone systems then IP handsets, but now cloud-based full unified comms systems are taking over with video at their heart,” Hörnkvist said. “So resellers have to adapt to maintain their revenue streams and that’s where we come in with our knowledge and expertise.

Hörnkvist continued, “Our forthcoming Boom Academy will teach not just how to connect multiple cameras and different systems but showcase our domain overarching knowledge. It’s about giving something back. We recognize some resellers will have to learn quickly or they are out of the game. This is where we can help a lot who have come from the traditional ‘voice’ space. Live demos, meeting room design overviews and how to embrace the latest trends, for example.”

Co-founder Hulett added, “It’s about offering the highest levels of support to resellers through the distribution channel and going the extra mile, not a bland ‘Me-too’ brand. We don’t want to just stay in the middle lane. We recognize resellers have the relationship with customers. Together we can help them transition to the new world we live in. They can lean on us. We are happy to help. … “Our partners and customers are at the center of everything we do. We offer a true partnership through the entire lifecycle.”

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