Bigtincan Named Leader for Sales Enablement Platform

Bigtincan, a frontrunner in sales enablement automation, was named a “leader” in the Aragon Research Globe for Sales Enablement Platforms, 2023. The report highlights 15 technology providers that allow enterprises to manage all aspects and touchpoints of the sales process. This is the third consecutive year Bigtincan has been recognized in the sales enablement market.

“As the sales enablement market expands and more companies adjust to hybrid work models, flexible sales coaching and learning is increasingly critical to the buying and selling experience,” said Jim Lundy, founder and CEO, Aragon Research. “Bigtincan offers a uniquely integrated platform that aligns with the hybrid work environment and continues to build its existing tech stack through strategic acquisitions that position the company well for a shift to intelligent sales enablement.”

In its fifth year, the Aragon Research Globe for Sales Enablement Platforms examines major providers in the evolving market offering technology that has become “the de facto digital work hub for sales professionals.”

Bigtincan is leading this evolution with its unified sales enablement platform that empowers customer-facing teams to prepare, engage, measure and improve the buying experience for their customers. According to the report, leaders are identified as having comprehensive strategies that align with industry direction and market demand and effectively perform against those strategies.

Bigtincan’s growth contributed to its ranking. The company offers a variety of core sales enablement elements including sales content, coaching and learning, sales communications, and conversational intelligence. The report states: “Based on the May 2022 investment in relationship intelligence technology from TrustSphere, Bigtincan now provides deeper insights into accounts, including relationship maps. Relationship intelligence will form the basis of account-based selling that few offer today.”

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