Approov Names Vice President of Sales

Approov, an end-to-end mobile app security provider, named Pearce Erensel vice president of sales, reporting to Approov’s CEO Ted Miracco. In making the announcement, Miracco cited Erensel’s relevant experience as a product expert for Zimperium’s mobile security platform.

“Pearce’s knowledge about the mobile security market and his understanding of account planning and the partnership ecosystem will be invaluable to Approov,” Miracco said.“We are delighted he accepted our invitation to join the Approov family and help build a powerhouse end-to-end mobile security company.”

Erensel will have responsibility for Approov’s global sales and support. His focus will be on increasing Approov’s footprint in the mobile app security market by leading a professional sales and business development organization and driving customer-facing processes.

“Approov is poised for exponential success as its mobile application security platform gains traction with B2B applications in the eCommerce, financial services, healthcare and connected car sector organizations,” Erensel said. “The Approov mobile apps security solution is by far the most comprehensive on the market today. It will be a pleasure to further adoption of this critical technology.”

Erensel is an experienced sales and business development executive noted for meeting or exceeding revenue targets. Most recently, he was employed by Zimperium in its London office after serving as an account executive for whiteCryption, a company acquired by Zimperium. At Zimperium, he was a product expert for its mobile app protection suite working alongside EMEA account executives and training application engineers. At Intertrust Technologies Corporation, a software technology company specializing in trusted distributed computing, Erensel worked as a business development manager and account executive. He began his career in New York City working as a corporate sales trainer for advertising services firm First Reaction Inc.

Erensel is a graduate of Dickinson College in Pennsylvania with a Bachelor of Arts degree in Environmental Studies. He holds a Master of Arts degree in Global Policy from the University of Maine School of Policy and International Affairs (SPIA) in Orono, Maine.