Boom Collaboration added distributor Telcolombia to its global list of conferencing supply partners. With this, the company gains access to Boom’s complete collaboration portfolio, spanning high performance cameras, audio and connectivity.
“This partnership represents an important step in expanding our portfolio and commitment to offering the most innovative technological solutions to customers across Colombia,” said Telcolombia GM, Juan Carlos Romero. “Our strategy, when seeking to sign alliances with manufacturers, is always aimed at complementing our current portfolio.”
The alliance is based on key factors such as:
- Portfolio integration.
- Ease of doing business.
- Shared innovation.
- “Closeness and trust is important too,” said Romero. “The founders of Boom, Fredrik Hornkvist and Holli Hulett, have already demonstrated a strong commitment to the relationship. Their closeness and focus on trust will be fundamental to the success of the alliance.”
The distribution deal is hailed by both parties as a further catalyst for growth, providing resellers with access to high-quality, high-value conferencing innovations, from plug-and-play devices to integrated, full-room systems.
“Telcolombia is a very ambitious company just like us,” said Hornkvist. “This deal provides us with the platform to penetrate deeper across South America as we continue to grow and develop around the world at a very rapid rate.”
“Telcolombia works with many international brands and shares our passion and dedication to offer the highest levels of innovation, value and service,” said Hulett. “It’s about creating better meetings. Simply.”
“We are committed to supporting the growth of the Boom brand in Colombia and contributing to the achievement of its goals,” added Romero. “It is a major step forward for both companies.”
