Whatfix Launches Buyer’s Guide to Digital Adoption Platforms

Whatfix, a leader in the digital adoption platforms (DAP) space, has launched a “Buyer’s Guide to Digital Adoption Platforms by Everest Group,” a research firm.

The study surveys DAP buyers to examine the most important capabilities of DAPs for customers, as well as the ROI generated for organizations. Buyers may use this report to assess how their peers have rated various DAP capabilities, the functionalities to look for when choosing a DAP, and how a DAP can empower them to achieve their business objectives.

Everest Group surveyed more than global executives from multiple organizations. Seventy-two percent of the study participants already have invested in a DAP and 28 percent were in the planning stage of implementing one.

Among respondents across various industries, 30 percent represented small-sized buyers, 48 percent represented mid-sized buyers and 22 percent represented large-sized buyers.

Other key findings from the report include:

  • Overall, DAPs exceed expectations – 66 percent of respondents said their DAP ROI exceeded expectations
  • DAPs increased productivity – 76 percent of respondents reported increased efficiency and time saved through improved user productivity
  • DAPs are used to enhance employee satisfaction – 57 percent of respondents indicated that improving user experience and user satisfaction scores were a primary goal of their implementation
  • DAP ROI is proportional to the number of DAP applications – More than half of the respondents that have deployed a DAP on more than 20 applications have experienced ROI of more than $1 million.

“The digital adoption platform (DAP) market has grown significantly, driven by the explosion of digital technologies and enterprises’ challenges in adopting them. As per our estimates, the annual spend on DAPs is expected to grow at a rate of ~50 percent yearly in the near term. During the pandemic, DAP was a support pillar for enterprises to mitigate the business disruptions,” said Sharath Hari N, practice director, Everest Group. “Going forward, DAP is no longer a good-to-have. It will be a strategic solution for enterprises to help them address multiple business needs. The feedback on tangible ROI by DAP buyers in this study is a testament to how and why DAP is mandatory for growth.”

When selecting a DAP, organizations identified end-user functionality as the most important vendor capability. Respondents identified in-application guidance as the most essential aspect of end-user functionality, followed closely by the ability to handle different interfaces and platforms. The study showed enterprises value the flexibility of a DAP that can provide on-demand support at the moment of need, within the flow of work.

“As the usage of software tools come to characterize so much of our working lives, particularly with the rise of remote work, organizations are searching for the best ways to support their people in using essential technologies,” said Khadim Batti, CEO and co-founder of Whatfix. “This survey shows that digital adoption platforms are effective for organizations of all sizes and that DAP is an essential tool for the modern workforce.”

Download the report here.