Whatfix, a leader in the digital adoption platforms (DAP) space, has acquired Leap.is (previously Jiny.io), a mobile-first onboarding and assistance platform that brings the value of digital adoption platforms to mobile applications. The deal marks Whatfix’s first mobile DAP product focused acquisition, as well as its largest M&A deal.
The acquisition augments the company’s platform by extending Whatfix’s mobile capabilities. Leap’s toolset will integrate with Whatfix’s applications by adding guidance to mobile apps to improve activations and adoption, reduce time-to-ship for onboarding experiences and increase the customization of user experiences overall.
“The shift to mobile is one of the most important business dynamics of recent years, especially amid the expansion of remote work,” said Khadim Batti, CEO and cofounder of Whatfix. “We’re eager to bring on the Leap team to augment our mobile capabilities and to sharpen our focus on this absolutely essential segment.”
As a part of the company’s product innovation, Whatfix also launched Whatfix Studio, a more intuitive and powerful iteration of the content editor. Studio is built on a low-code platform, enabling content creators to leverage its capabilities with little to no technical skills.. The UI enables creators to design customized end-to-end journeys for end users. Whatfix Studio reduces content creation time, improves quality of content and experiences, and helps improve user engagement on applications on which it is deployed.
Whatfix also is revamping its Desktop offering. This is to make the application more scalable and stable, while it provides the foundation for robust new capabilities and brings Whatfix’s desktop capabilities at par with the Web experience.
With the revamp, Whatfix extends its DAP offering to all applications running on Windows 10 and offers out-of-the-box support for popular ERP such as SAP ERP and collaboration applications such as Microsoft Teams.
Additionally, Whatfix is launching Whatfix Hub. With this, enterprises can offer their users guidance on all web and desktop applications on which Whatfix is enabled, right from the user’s desktop. Customers also can use Hub for enhancing their employees’ onboarding experience and driving continuous engagement through targeted communication right on the employee’s desktop.
For more information on Whatfix, please visit whatfix.com.
