Thoughtful Automation Shortens Name

Thoughtful Automation has shortened its name to Thoughtful. This signals the company’s long-term vision is broader than automation, and it is committed to improving work environments by providing a solution that strengthens businesses, prevents employee burnout and makes creativity part of daily work.

Thoughtful customers use the company’s cost-effective, efficient and scalable automation-as-a-service platform to launch digital workers in a matter of weeks. This provides mid-sized companies with the opportunity to benefit from a digitally augmented team. Digital workers, a future cornerstone of how we will work, can free up people’s time and enable companies to control costs, address remote work challenges and overcome hiring struggles.

“We are at a critical juncture in human history in which time and attention are at a massive deficit,” said Alex Zekoff, co-founder and CEO of Thoughtful. “To solve higher-order problems, we need to buy back time for people, so that they have greater opportunities to be creative. Shortening our name is a small but important change to advance our mission to build the world’s largest digital workforce and give people time to pursue more meaningful, higher-value work, while enabling the global developer community to expedite this transformation.”

Zekoff added, “Automation and AI are mission-critical solutions that will help humanity to reach the next stage of global economic advancement and Thoughtful is at the forefront.”

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