Rubrik, the “Zero Trust Data Security” company, has appointed Andres Botero as the company’s Chief Marketing Officer (CMO).
In his role, he will drive Rubrik’s go-to-market strategies and growth initiatives, as the company focuses on cyber resilience and the rollout of cloud solutions that help organizations globally secure their business data.
New artificial intelligence (AI) technologies combined with an explosion of data in the move to the cloud open the door to an endless combination of ways to attack. This means data security becomes increasingly complex and the datasets that require securing grow rapidly.
The most recent Rubrik Zero Labs State of Data Security report revealed 90 percent of external organizations reported malicious actors attempted to impact data backups during a cyberattack, and 73 percent were at least partially successful in these attempts.
“Cyberattacks have become an inevitable reality, and as a result, organizations now recognize that cyber resilience is the only option to secure their business,” said Bipul Sinha, Rubrik CEO and co-founder. “Andres’ experience creating and leading new categories, as well as building powerful go-to-market strategies will help fuel Rubrik’s growth as we continue to define the future of cybersecurity.”
Botero is an accomplished marketer and proven enterprise SaaS leader, bringing more than 20 years of experience at cloud enterprise software companies. He most recently served as the Chief Strategy & Marketing Officer at BlackLine, a SaaS modern accounting leader, where he was responsible for driving BlackLine’s strategy and global marketing.
During his tenure, BlackLine more than doubled its ARR. Prior to BlackLine, Botero was the CMO of CallidusCloud (acquired by SAP) and Aria Systems. Previously, Botero held leadership roles at SAP and Siebel Systems (acquired by Oracle). He also sits on the Board of Advisors at Sendoso.
For more information visit www.rubrik.com
