Nureva appoints FVC to Grow Audio Conferencing Sales

Nureva, which offers advanced audio conferencing solutions, named First Video Communications (FVC) as its distributor, focused on accelerating adoption of its audio conferencing product line throughout the Middle East.

FVC is a value-added distributor throughout the Middle East and Africa, with enterprise computing solutions including unified communications and collaboration. The region, Nureva noted, has seen increasing demand for audio conferencing solutions, fueled by the expansion in flexible hybrid working and learning environments. Similarly, in the corporate sector, these technologies are critical for ensuring clear communication and effective teamwork among geographically dispersed teams. With more than 20 years of expertise and a robust network of channel partners, FVC will bring Nureva’s full suite of audio solutions to the United Arab Emirates, Saudi Arabia, Oman, Jordan, Qatar and Bahrain markets.

Nureva continues to widen its global distribution network and customer base, with recent deployments at Groupama Stadium in France, Wipro in India and the University of Chester in the United Kingdom. With the strategic addition of FVC, organizations in the Middle East now have access to simple yet powerful audio solutions for their meeting and learning spaces. Nureva’s HDL pro series systems, which are certified for use in larger Microsoft Teams Rooms, offer pro AV performance without the costs and complexities of traditional solutions — making them easy to deploy and manage at scale. Nureva’s full line of audio systems are powered by Microphone Mist technology, delivering reliable full-room audio coverage to ensure collaboration happens naturally and easily.

“The demand for sophisticated audio conferencing and collaboration technology is rapidly growing, especially in our territories, making this the perfect time to enter into this distribution agreement with Nureva,” said K.S. Parag, managing director, FVC. “Nureva’s innovative products are a superb addition to our portfolio, allowing us to provide our customers with exceptionally simple large-room UC&C-certified audio solutions.”

“We are excited to collaborate with FVC on introducing our breakthrough audio solutions to organizations throughout the Middle East,” said Nancy Knowlton, Nureva’s CEO. “For performance-minded, resource-conscientious IT professionals, our plug and play systems for larger spaces will be a welcome alternative to costly and complex pro AV solutions.”