RWS_Q3_22

PREMISES FREE SUBSCRIPTIONS - Subscriptions to RWS are free to executives working for telecommunications service providers. Simply go to rwsmagazine.com and click on the subscribe link. Fill out the form completely and you will start receiving the magazine within six weeks. ADDRESS CHANGES, RENEWALS and CANCELLATIONS - Go to rwsmagazine.com and click on the subscribe link. For address changes and renewals, simply fill out the form, submit it and your subscription will automatically be renewed with your most current information. To cancel your subscription, go to the “Cancellations” header, click “here” and follow the instructions. CORRESPONDENCE - Send letters to the editor via email to Martin Vilaboy at martin@bekabusinessmedia.com. All other correspondence should be directed to Martin Vilaboy at 10115 E Bell Road, Suite 107 - #517 Scottsdale, Arizona 85260. PRESS RELEASES - RWS magazine welcomes press releases and any other information relating to the sale, marketing and distribution of communications services. Releases should be emailed to Martin Vilaboy at martin@bekabusinessmedia.com. REPRINTS - For high-quality article reprints, minimum of 100 quantity, please contact the publisher at 480-503-0770. ADVERTISING - For a media kit or information about advertising, contact Group Publisher Berge Kaprelian at 480-503-0770, berge@bekabusinessmedia.com. Advertise Index Communication Astound Business Solutions (astoundbusiness.com) 7 Calltower (www.calltower.com) 3 CVx Expo (www.cvxexpo.com) 24-25 Ericsson (#wirelessoffice) 2 First Light (www.firstlightfiber.com) 47 Fusion Connect (fusionconnect.com) 9 GoldSky Security (www.goldskysecurity.com) 33 Granite Telecommunications (granitenet.com) 19 NHC (nhcgrp.com) Back cover Snom (snomamericas.com) 11 Telesystem (www.telesystem.us) 5 Disclaimer: This index is provided as a free ser vice to our advertisers. Every effort is made for accuracy, but we cannot be held liable for any errors or omissions. architecture firms are charging up to $300,000 per project to design what’s known as digital real estate. VR will allow architects to push the boundaries of modern workplace design, giving employees the experience of a building or space that hasn’t even been built yet. For example, architects are combining VR tools such as Oculus with BIM (building information modeling) software so that clients understand spatial aspects of the workplace. When it comes to VR today, what we most frequently hear about in the press is hardware wearables-driven virtual spaces, conceived by the companies that stand to gain the most from selling advertising or enabling commerce in those spaces, including Google, Meta and Microsoft. These are not the most trusted brands when it comes to data privacy. Rather than exclusively by software engineers, an incredible persistent virtual office product would ideally be designed by a cross-discipline group that includes telco/bandwidth providers, hardware manufacturers, software engineers and designers, and physical space design (e.g., commercial architects and interior designers). Together, this combination of physical and digital experts will create exceptional virtual experiences that actually replicate a physical office space, with the right areas for the various activities that a team engages in during the course of a day. Next Evolution of Remote Work According to Pew Research, by 2025, people will rely more heavily on digital connections for a variety of purposes, including work, education and social interactions. Additionally, research shows that 74 percent of companies plan to permanently shift to more remote work, post-COVID. Just like being inside an amazing office building or an airport, purpose-built virtual spaces should be beautiful, functional, inspiring and wellness aware. Sweaty headsets and bare-bones video meeting platforms are not realistic substitutes for physical offices, nor are dramatic but ultimately tiring video game-heavy aesthetics. Companies need to give careful thought to designing spaces, physical and virtual, that bolster sustainability, productivity, communications and mental health. These spaces must put front and center the ability of employees to collaborate with one another throughout the entire workday, not just during selected types of scheduled meetings. Critical and valued employees unable to meet physically with colleagues deserve to (and can) enjoy an engaging and productive workplace, but only if a talented team of physical and digital experts designs that environment together. J Adam Riggs is founder and CEO of Frameable, which provides thoughtfully designed software tools to transform daily digital experiences, connecting people, tasks and ideas. 46 REMOTE WORK SOLUTIONS rwsmagazine.com

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