RWS_Q1_22

Getting the Word Out A Buyer’s Guide to Employee Communication Applications (ECAs) Although the employee communication application (ECA) market is still relatively nascent as a technology category, the functionality ECA tools offer took on a whole new level of importance as employees dispersed to their home offices and small branch locations, and they become increasingly mobile. Built for departments such as HR, marketing and corporate communications that are tasked with informing employee workforces about any manner of business announcements or activities, operational changes or job-related information, ECAs help these internal communicators plan, create, coordinate, customize, distribute and execute communication campaigns, explained analysts at Gartner. ECA technology also analyzes internal communications (IC) effectiveness across channels, media, communication types, business impact and employee experience. According to providers and proponents of the technology, robust ECA solutions enhance the employee experience by enabling workforces to better understand the cultural values, business activities and events and strategic initiatives communicated through the platforms. At the same time, worker performance is improved through more timely and insightful operational information that apprises workers of changes to policies, training needs, teamwork practices and the like. Gartner describes the ECA market as having two solution focus areas. INTELLIGENCE 38 REMOTE WORK SOLUTIONS rwsmagazine.com

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