At the same time, however, only 30 percent of these respondents said their organization was highly effective at driving the adoption of employee-facing software. About one in five rated their organization as “not very effective.” “A top priority for every CEO is achieving greater impact with the bets they’re placing on digital transformation,” said Rich Nanda, a principal at Deloitte Consulting who specializes in strategy-led transformation, speaking to HBR Analytic Services. “But these business advantages won’t emerge if employees fail to adopt new technology.” It’s a problem that is only exacerbated by the geographic realities of remote working. When motivating employees to make changes, it helps if they are sitting in close proximity to each other and able to ask questions such as, “Is this next step right?” argued Alan Brown, professor in digital economy at the University of Exeter, Exeter Business School, in the United Kingdom. Employees at a distance often are left to figure things out on their own, he continued. Also at issue, argued Nanda, is that the designs of enterprise solutions don’t generally prioritize the end user experience. “That’s when you encounter frictions and lack of adoption,” he continued. Even so, research from Harvard Business Review Analytic Services and the HBR Advisory Council uncover several strategies businesses can consider to drive adoption of digital solutions and achieve the intended business outcomes and benefits of a software deployment. “Transformation isn’t only about adopting new technology for the enterprise. To achieve the quickest and biggest impact, it requires that the people throughout the enterprise are adopters, too,” said Alex Clemente, managing director for Harvard Business Review Analytic Services. “Employees have their own ways of doing work, and those ways aren’t always what managers assume,” added Mamut. “It is imperative that IT departments and the cross-functional teams they work with design their digital adoption strategy with the employee at the center.” In many cases, the first mistake made by companies in their adoption 27 REMOTE WORK SOLUTIONS rwsmagazine.com
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