U.S. Video conferencing manufacturer Boom Collaboration signed a new distribution deal in India. In particular, Boom joined forces with AV supply specialist Green Sources to offer its full hardware portfolio of cameras, audio and connectivity to a potential audience of millions of new customers.
Green Sources has offices in Mumbai, Delhi, Bengaluru, Hyderabad, Chennai and Ahmedabad, boasting almost 15 years of industry expertise and working with approximately 700 reseller partners.
The parties are looking to forge a productive partnership to satisfy growing demand for UC solutions across the corporate, education, healthcare, hospitality and government sectors.
Boom Collaboration offers an extensive conferencing portfolio and operates in over 30 countries after a successful expansion program over the last year and a half.
“Boom now operates in all four corners of the world,” said co-founder, Fredrik Hornkvist, “and Green Sources’ pan-Indian presence provides us with access to a fast-growing and very important target audience.”
“We cover every meeting space from small personal use to the biggest boardrooms,” added co-founder, Holli Hulett. “New innovations such as our HALO videobar with expandable audio, plus our MAGNA Pro high performance 4K PTZ camera will spearhead Indian activities, alongside our compact UNO complete conferencing system.”
Established in 2009, Green Sources distributes over 15 brands and has nearly 50 staff members. Its mission is to create a positive impact in every individual’s life by getting the right technology to their doorstep.
“India’s AV market is growing strongly and consistently along with the country’s economy,” said Green Sources’ managing director, Swadesh Khetawat. “Boom is a powerful new addition which fits well into our portfolio. The market for UC products has considerably increased, post-Covid, and Boom can help us pour more fuel onto the fire. They offer value for money and simple plug and play, user-friendly products which support BYOM (Bring Your Own Meeting). Boom ticks every box we’re looking for, and we are confident this new partnership will be a resounding success; very much welcomed by our nationwide network of resellers.”
