Aite-Novarica Group Names Zerify a Leader in Secure Video Conferencing

Zerify Inc., a cybersecurity company focused on secure video conferencing solutions, announced the findings of a report published by industry analyst firm Aite-Novarica Group. The Secure Video Conferencing SME Market Perspective – Impact Report recognizes Zerify as a leader in SecVideo (secure video conferencing) solutions with capabilities – notably, out-of-band multi-factor authentication (MFA) and one-time passcodes – to help larger video conferencing platforms and SMEs.

The report also highlights the need for safeguarded video conferencing solutions among small to medium-sized enterprises (SMEs) as hybrid work continues for many employees.

Among its findings, the report indicates that although protecting corporate and confidential data has been a priority of organizations, video conferencing vendors only now are realizing it is crucial to add controls to bolster the cybersecurity of their existing platforms.

“Security of video conferencing is often overlooked, with many CISOs assuming the only options are the security settings of legacy video conferencing software,” explained the report’s author Tari Schreider, strategic advisor at Aite-Novarica Group. “Zero trust must extend to video conferencing solutions, and all sessions must be authenticated. We would be remiss not to recognize Zerify as a leader in secure video conferencing with the only solution that prevents eavesdropping from malicious malware takeover.”

Zerify has three offerings to ensure data protection through collaborative communications:

  • Zerify Meet, a zero-trust video conferencing platform, authenticates every user before joining a meeting.
  • Zerify Defender locks down one’s desktop camera, microphone, speakers, keyboard and clipboard.
  • Zerify API enables businesses of any size to integrate secure video conferencing into all types of applications easily.

Zerify’s solutions protect the camera, microphone, speakers, keyboard and clipboard and prevent screen-scraping malware.

Global video conferencing is a $15-$20 billion market, according to Aite-Novarica Group. The report cites a survey of 1,000 IT and security personnel, with 92.7 percent acknowledging security vulnerabilities in their video conferencing solutions. It also says SMEs require straightforward solutions to manage secure communications between employees and customers. And they seek products rich with API sets, allowing them to integrate SecVideo solutions into their customer-facing applications.

The report also notes that more extensive video conferencing vendors have and will continue to acquire smaller SecVideo solution vendors to garner market differentiation and gain competitive advantage, especially as hybrid work is here to stay. These efforts to bolster security align with concerns expressed by security professionals about protecting proprietary data exchanged in video conferences.

Along with noting that hybrid work environments are here to stay, the report underscores that video conferencing is an indispensable business tool and that organizations realize it carries the same risk as other web applications. This is why many organizations will look for ways to ensure that their video conferencing platforms are secure. It is also why larger video conferencing companies are acquiring smaller SecVideo solution vendors.

To learn more about Zerify’s secure video conferencing solutions, go to: